Monday, 20 November 2017

Lip synching evaluation





























Our lip synching task was based on the sond "Lego House" by Ed Sheeran which has a slow pace and what seems like an unhappy mood.There were many outstanding parts of our music video, however there were also many shots that could have went better. The first shot presented in this post resembled the original quite a lot due to the unfocused first plan books which gave the scene a voyeuristic feeling whereby the audience might feel like they shouldn't be there, making them more intrigued by what happens next. However, the shot that we have used is very much a medium shot, whereas the shot in the actual music video is a bit further back. This might seem like it doesn't change much, however the actual scene gives away more of the mise en scene, for example the carpet which is untidly set. This connotes that the protagonist is careless, making the mood different, as this could further connote depression or having  trouble with life

The second shot is representing the actual lip synching of the song; the shot itself is very similar to the real one, even though we did not the right props, such as the table or the lamp. Therefore, we have improvised and put a bag in the back to show the dominance of the character within the shot. One thing that we have noticed after posting the music video is the fact that it is possible to hear our character sing the song to fit the lip synching. This is a great mistake in the editing process as it takes away the genuineness, making the audience doubt the credibility of the protagonist, which might, if this happens in our own music video, ruin the brand image that we will try to build up for our artist. 

The third shot, although looks extremely similar to the original, the framing was not correct due to the fact that in our replica the light is too close to the door as well as the camera. This has caused the light to be the center of attention, whereas within the excerpt the protagonist is still the main part of the shot. In the real music video that we will make, we will have to make sure that the lights are not shining directly at the camera and are in a suitable distance away from it. Nevertheless, the shot could have been also improved by lowering the saturation of the shot to get rid of the white spread of light on the entire shot because it lowered the quality of the shot itself. Furthermore, something that we could work on is the movement of the camera due to the fact that this scene the camera moves from behind a wall to the right to see the protagonist open the door. The difference between the original and our replica is the shakiness of the camera which makes the mood drop and allows the audience to realise that this is indeed a music video, and not a real situation. What we could have done to reduce the shakiness is putting the camera on the tripod and the tripod on a chair with wheels which would be pushed to create the smooth movement.

The last shot in this evaluation is exceptionally similar to the real shot due to the framing and composition being so alike. In both shots, there is a close up and the character is in the middle of the shot, but slightly to the left, however the crucial difference between the two is the depth of field. Our replica is clearly of less quality due to the background being without the effective blur. Many music videos nowadays use this kind of depth of field to allow the audience to focus on the main thing, which is the protagonist. In our real music video we will try to use such depth of field to represent our artist as the most important person on set, giving him the brand image that we want.





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