Madonna is a globally known singer who was born on the 16th of August 1958 in the United States. Her music was extremely popular since 1980 when Madonna created visuals alongside her, as some may say, phenomenal music. However, what has made Madonna so recognisable and well known was her unique style in each of her music videos in which she had a clear message to give. This has been visible in music genres other than pop, such as in the acoustic genre where Bon Jovi had also been showing clear messages. This could be seen in their song called "Wanted Dead or Alive" where the artists clearly talk about how they want to live their lives the way they want to, which is extremely similar to Madonna's image in the mid 1980s.
In one of the earlier Madonna songs, named "Borderline", she portrays herself as an independent woman who will not live her life as someone else wishes. Women in the mid 1980s were supposed to be beautiful, glamorous and colourful and Madonna has chosen to break that stereotype by wearing black leather jackets and dark make-up at 2:42. This has given her an excellent star image at the time because the audience could relate Madonna to a rebelious, free singer who lived her life the way she wanted and cared only about herself.
However, Madonna's star image has changed throughout the years, an example of this is a song named "Ray of Light" which was made in 1998, 14 years after "Borderline", and has a completely different style and image that people did not expect from Madonna. In the song "Ray of Light", the artist is not in every shot of the music video, unlike in her previous top selling songs. Instead, the music video as well as the lyrics are society related which gave Madonna a completely new star image. She was then, although still rebelious, seen as more caring and empathetic; this transformation has gained Madonna new American audiences which made her single sell 793000 copies in the US itself.
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